PROJECT OVERVIEW
Content Strategy & Management
Gowthami Sunkavali is a talented vocalist who shares soulful renditions and captivating performances on her Instagram platform. The social media management project focused on creating a consistent, engaging content plan to highlight her musical journey, grow her online presence, and connect her with a wider audience of music lovers.
Our goal was to curate and schedule posts that not only showcased her singing talent but also conveyed her personality, behind-the-scenes moments, and interactive stories — building a stronger artist–audience connection.
Visual Direction & Branding
The visual approach centered on creating a clean, warm, and approachable aesthetic that reflects Gowthami’s musical style. We incorporated soft tones, minimal typography, and dynamic short-form videos to maintain an inviting and modern look across her feed. Strategic use of reels, cover images, and captions helped boost engagement and discoverability.
Final Result
Through consistent posting, strategic hashtag use, and community engagement, Gowthami’s Instagram presence grew significantly. Her content now maintains a cohesive brand identity, attracting not only new listeners but also fostering a loyal following.
The project demonstrates how intentional social media management can amplify an artist’s voice, enabling them to share their passion with a growing audience.
Client
Gowthami Sunkavali – Singer & Content Creator
Category
Social Media Management – Content Strategy, Branding & Engagement
Services
Content calendar creation, feed curation, post scheduling, analytics, and engagement strategy.
Live Project
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