PROJECT OVERVIEW
Event Branding & Digital Presence
SOUL JAM was an energetic dance event and competition designed for dancers to showcase their talent, jam together, and celebrate the art of movement. As the official digital partner, we were responsible for creating all event-related digital assets — from attention-grabbing posters to engaging reels and award designs.
Our work aimed to capture the vibrant, urban, and high-energy vibe of SOUL JAM, ensuring both online and offline audiences felt the excitement leading up to and during the event.
Visual Design & Branding
The visual direction for SOUL JAM embraced a bold, street-culture aesthetic infused with hip-hop and desi elements. The event’s logo featuring vivid colors, an illustrated auto-rickshaw, and a peacock became the central inspiration for our designs. Posters featured dynamic typography, bright neon accents, and motion-inspired layouts to reflect the high energy of dance battles. Reels were cut with quick transitions, upbeat music, and vibrant overlays to match the pulse of the event, while award designs incorporated the event’s branding for a cohesive visual identity.
Final Result
Our creative output helped SOUL JAM stand out both online and offline, driving participation and engagement. The promotional content generated excitement before the event, while live coverage reels kept the energy alive throughout.
The partnership highlighted the power of cohesive digital branding in elevating live events — turning SOUL JAM from a local dance gathering into a visually memorable cultural experience.
Client
SOUL JAM – Dance Event & Competition
Category
Event Branding & Digital Media
Services
Poster design, reels creation, award & certificate design, social media promotions.
